If summertime is a
slower season for your business, consider taking this time to experiment and
have fun with new flavors and techniques. Use the following guide presented by Joe
Sofia, with Cargill Cocoa & Chocolate, during RCI’s 2018 Annual Convention
& Industry to develop recipes for new confections. RCI Members: View the full presentation by logging in at retailconfectioners.org/pasteducation.
1. CREATE
A "GOLD STANDARD" SAMPLE
Turn
your concept into a tangible sample by focusing on a desired flavor and
texture. Small benchtop samples are inexpensive, fun and provide helpful
guidance. Remember to have an open mind during this step, constraints can come
later.
2. GET
THE HELP YOU NEED
If
you’re a member of RCI, this is a great opportunity to take advantage of your
membership and its valuable network of candy makers and suppliers willing and
able to address your questions. Another option would be to hire an experienced
confectionery consultant, which could save you a significant amount of time.
Lastly, help yourself by seeking out educational courses, like the many offered
by RCI and other industry organizations.
3. SEEK
FEEDBACK
Sharing
test samples with employees and customers is not only a great way to get useful
feedback, but it's a way to involve your team and engage your customers.
Alternatively, consider mailing samples to trusted friends or members of
a professional organization you may be a part of, like RCI or your local
chamber of commerce. Most importantly, use the feedback to guide your recipe
choices.
4. SCALE UP
Produce
the minimum batch size in a real production environment, taking detailed notes
and measurements. Adjust as necessary and use these samples to test the shelf
life of the recipe.
5. DON'T BE AFRAID TO START OVER
Avoid the temptation
to move forward with a concept if the results don't meet your original
expectations.
This easy-to-follow
guide will help to keep you on the right track to potentially find your next
signature confection! Looking for to learn
more great ideas from fellow candy makers and suppliers, register now to attend
RCI’s Regional Conference in Nashville, TN August 19-21!
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