Tip #275: Make Teacher’s Day Sweet

Find out which free graphic design tool we used to create this week's header.
Click here to download this graphic and share it on your own social media pages.

We can all agree teachers deserve a holiday! Remind your customers to celebrate World Teacher Day’s on Friday, October 5, 2018 by thanking the educators in their life with sweet treats that are sure to earn your candy shop an A+.

Dietsch Brothers shares their favorite teacher gifts on their Facebook page.

Take notes from RCI member, Dietsch Brothers, who creates custom tags and labels throughout the year to help theme their products as a way to encourage sales. Transform a basic chocolate bar into a thoughtful teacher gift by creating a custom wrapper that looks like a ruler and reads, “thanks for making this year rule!” Or add tags to your boxed chocolates and moulded chocolates that say “To the sweetest teacher.”

Don’t have an in-house graphic designer? Free graphic design websites like Canva or Crello make it easy for everyone to use, by offering free templates made by professionals that you can customize as needed. In fact, the header graphic above was created using Canva. These tools can also be utilized to create a coordinated look for in-store signage and even social media graphics to tell your followers about your sweet treats for teachers.

These custom graphics will not only take your merchandising to the next level, they can be easily updated and reused as the school year comes to an end and, then again, for back-to-school next year!

RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Review past blog posts for quick and actionable tips to apply to your business. Look for the "Subscribe now"box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox.

Not a member? Click here to learn how RCI can help you build your sweet business.