Whether you like it or not,
people are talking about your business online. Be sure you’re aware of any
online coverage your business receives by setting up Google Alerts. Using this
free tool, you will be alerted via email when your business name or the name of
a competitor shows up in Google results.
Creating Google Alerts is
simple and you don’t have to have a Google account to use this free tool. Go to google.com/alerts to
get started. In the search query field, enter the term(s) of which you wish to
receive notifications. For the purposes discussed here, enter your business
name in this field. You must create one alert at a time, but you can create
multiple alerts (e.g., one for your business name and one for your signature
product’s name).
To customize the delivery of
your alerts, select “show options” before creating your alert. Here you will be
able to select your preferences when it comes to the frequency of your notifications
and the sources for alerts (e.g., news, blogs, videos and more). For greater
accuracy, you may choose to limit alerts to only best results.
Now you can be in the know
when your business is being talked about online!
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