Whether you like it or not, people are talking about your business online. Be sure you’re aware of any online coverage your business receives by setting up Google Alerts. Using this free tool, you will be alerted via email when your business name or the name of a competitor shows up in Google results.
Creating Google Alerts is simple and you don’t have to have a Google account to use this free tool. Go to google.com/alerts to get started. In the search query field, enter the term(s) of which you wish to receive notifications. For the purposes discussed here, enter your business name in this field. You must create one alert at a time, but you can create multiple alerts (e.g., one for your business name and one for your signature product’s name).
To customize the delivery of your alerts, select “show options” before creating your alert. Here you will be able to select your preferences when it comes to the frequency of your notifications and the sources for alerts (e.g., news, blogs, videos and more). For greater accuracy, you may choose to limit alerts to only best results.
Now you can be in the know when your business is being talked about online!
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