Tuesday, February 27, 2018

Throwback Tip #12: Celebrate American Chocolate Week

Our favorite time of year is just around the corner -- American Chocolate Week! Five whole days of chocolatey celebration, Monday, March 19 through Friday, March 23! Here’s a few of our favorite ways to celebrate with consumers!
  • Create a new chocolate-themed secret password each day that customers can only find via your social media; if they use the secret password while visiting your store, they could get a prize plus a coupon towards a future purchase. (Tip: The coupon encourages them to come back again.)
  • Encourage your customers to share the joy of American Chocolate Week with someone else by having a “Buy One, Get One” deal. For example, “Buy One, Get One Free” or “Buy One, Get One Half Off.”
  • See it as an opportunity to educate your customers and have a fun chocolate trivia question each day in store or on your social media pages. Anyone who posts the correct answer could be put into a drawing for a free pound of chocolates.
  • Utilize your relationships with the media (you have those, right?) and pitch an American Chocolate Week story, based on your store, of course. This could definitely create exposure and enrich your customer base.
Have fun celebrating a holiday so sweet we need five days to celebrate! How will you be celebrating American Chocolate Week? Share in the comments below.

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