Tip # 232: Reward Customers with a Loyalty Program

According to Entrepreneur.com, 64% of businesses that utilize customer loyalty programs report it’s been effective, meaning it makes more money than it costs to maintain it. For small businesses, a customer loyalty program is an effective way to compete with big businesses while leveraging the program to engage with your customers on a more personal level.

Peterbrooke Chocolatier of Jacksonville, Florida leverages customer loyalty through their Peterbrooke Rewards app, a digital customer loyalty program. Digital loyalty programs mean businesses no longer have to waste time and money printing paper punch cards and entering customer information manually. Digital loyalty apps also make it easier for customers to participate.

Despite common perceptions, reasonably priced digital customer loyalty programs are available. Entrepreneur.com recommends digital loyalty programs, Perkville and Belly. Monthly subscriptions for basic packages can cost anywhere from $29 per month to more than $100 per month.

If you’re looking to make your business stand out, apart from the big box stores, consider what a loyalty program would look like for your business. Click here for 6 tips from Quickbooks® on creating a customer loyalty program.


Meet fellow confectioners and industry suppliers at RCI's Annual Convention & Industry Expo next month and learn more valuable ways to improve your business! Register online now and join us in Chicagoland June 12-16, 2017!