Tuesday, April 19, 2016

Tip #193: Make your business more relatable through social media

Make your business more relatable by offering glimpses behind-the-scenes through social media. In addition to sharing product photos, look for ways to tie in images that illustrate recipe development and testing, family dynamics (if you’re a family business) your company culture, and daily routines when appropriate. Plus, use a hashtag, like #behind>yourcompany< for followers to track all your insider footage in one place.

By welcoming followers behind the scenes, your business will feel more genuine and relatable than competitors who only share glamour shots of their products.

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