Tip #154: Optimize Point of Sale Purchases

As customers come into your store this month, they’re likely on the hunt for gifts for a variety of people. Therefore, this week’s quick tip is to place something small such as a single packaged chocolate covered cookie or moulded item that can be added to their purchase at the checkout counter. Be sure it’s packaged with a nice bow or ribbon so that it draws them in as a stand-alone gift item.

If placed and priced correctly, point of sale items such as this can significantly increase your store’s holiday sales. Now, go review your checkout counter to be sure you have a small item available for customers!