If
you’re on Facebook, Twitter, or any other social media platform, this week’s
tip is to embrace the conversations that arise out of those avenues.
Did
someone comment on your photo? Did they share a post or Tweet on your wall?
Take a moment to respond to all posts that are directed at your business and do
your best to do so in a timely fashion. Your customers are paying close
attention to your response time and if you are responding at all. Many users
view your response (or lack of) as representative of your care for them as a
customer so it’s imperative that they know you appreciate their business. One study found that 42% of
consumers expect a social media response within 60 minutes, while 25% were
satisfied if it was more than one hour but later the same day.
Of
course we understand that most candy makers aren’t able to have a staff member
dedicated only to social media. Therefore, we suggest you take advantage of the
alerts within the social media platforms. For example, you can receive an email
alert any time you are tagged or mentioned on Facebook, Twitter, etc. so that
you don’t miss out on the conversation. If a quick response means gained
customer satisfaction, then those extra emails will be worth it!
