Tuesday, November 12, 2013

Tip #98: Optimize Your Marketing Emails Using Images

You’re busy sending out emails to your customer list but are you thinking about how the emails will be viewed depending on elements such as email service providers and screen size? This week’s tip is to take time to optimize your marketing emails for the images you are using.

First of all, be sure you are including images in your email campaigns, especially since you create such beautiful confections! And don’t forget to be sure they are great photos – it will make a world of difference!
See this recent blog tip about why you should invest in having high quality photos of your products.

Next, be sure your images are optimized for web. For example, check to be sure it has the right file size, type and format to avoid your receiver getting upload errors. Your email marketing service provider should provide the guidelines they recommend. For example, no larger than 350KB and no wider than 800 pixels wide is what is recommended by Constant Contact. Anything larger than that and they will likely automatically shrink the image for you which may result in loss of quality.

Additionally, remember that many email programs automatically block images until the receiver chooses to download them. Therefore, it is not recommended that every call to action be included in an image. Instead, utilize both images and text to tell your customers to “Order Online Now” or whatever it is you would like them to do in response to your email.

You are now ready to send effective email marketing messages using photos. If you have additional tips for email marketing, please leave them in the comments below!

RCI Members:  Are you taking advantage of the Constant Contact Email Marketing discount you receive as an RCI member? Just sign in to the RCI website and click on Member Programs under Member Resources for details.

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