Tuesday, April 9, 2013

Tip #67: 5 Reasons to Invest in Product Photos

Pictures speak a thousand words, right? Then, why is it that we visit hundreds of retail candy maker websites each year that either have no photos of their products, or they have low-quality, un-appetizing photos?  By not having beautiful photos for your customers (and potential customers) to view, you may be missing out on countless sales opportunities. Yet, provide appetizing photos on your website, and those who land there won’t be able to say no to the sweet temptation.

Do remember that more often than not, your smart phone or home digital camera is not going to provide the correct lighting, resolution and quality you need for your marketing materials. You need a professional. We understand that professional photography is not exactly cheap. That’s why this post is titled 5 Reasons to Invest in Product Photos. A professional photographer understands aspects such as lighting, space, etc.

If you’re thinking, “Where will I use these photos besides my website?” we’ve got you covered. Here are five great uses for excellent product photos:
  1. Website – online store, homepage, background
  2. Print Marketing Collateral – brochures, business cards, catalogues
  3. Facebook (social media) -  cover image, photo albums, posts
  4. Store D├ęcor – enlarged and framed pictures, photo canvases (possibilities are limitless!)
  5. Industry Publications – illustrations for articles (They will give your company credit thus building your brand.)

So, grab some of your best-looking product and find a photographer. If you use them wisely, we believe you’ll see a great return on investment in no time.

P.S. Have you made plans yet to join RCI and fellow confectioners in Cincinnati this June? The RCI Annual Convention & Industry Expo is the place for industry collaboration and idea-sharing. Meet your suppliers face-to-face at the free Industry Expo and then receive education and gather ideas at the convention. Find all the details at retailconfectioners.org/annual. Hurry - early-bird registration ends May 24!

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