Tuesday, March 19, 2013

Tip #64: Create Postcard or Business Card-size Advertisement for Store Promos

Looking for an inexpensive way to promote a special event or sale? Consider creating a postcard or a business card-size advertisement to help promote it. You can even print it high gloss to really make your product images stand out. What will you do with these cards to help spread the word?
1.       Insert them in your retail shopping bags to alert customers of upcoming sales.
2.       Share them with fellow businesses in your area to display near their registers.
3.       Carry them in your car/purse/pocket just like you do your ‘normal’ business cards.

Here are some great websites to get started for low-cost printing:
For each of the websites above, you’ll want to have print-ready files from your designer prepared to upload. Be sure to incorporate your brand colors and feel plus beautiful pictures of your products. Also, include your store contact information, website and social media handles (Facebook, Twitter, etc.).  Now, time to come up with a special promotion so you can get started!

P.S. Happy National Chocolate Caramel Day!!

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