Tuesday, October 16, 2012

Tip #42: Add One Expensive Piece of Chocolate to a Box

This week’s tip is just a few lines but promises to bring a significant return for your store.

Are you looking to make your boxed chocolates more high-end without drastically increasing the cost per box?

By adding just one premium or expensive piece of chocolate and centering it in your box of chocolates, the value of your box immediately goes up, including the perceived value by your customer. By adding a high-end piece, you also may be able to raise the price and potentially increase your profit margin.

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