Tuesday, March 27, 2012

Tip #13: Choosing the Right Packaging for Your Candy and Chocolates

The subject of packaging could easily cover multiple blog posts so we are just focusing on one of the many important factors to consider today.

Did you know that the inks in your packaging as well as the type of packaging (cello, cardboard, etc.) you choose could affect the taste of your chocolates and candy? You may have a delicious chocolate treat and then put it in a beautiful package but after it has been in the package for a short time, it may begin to take on the taste of the cardboard, for example. That means your customers may not be tasting the true flavor of your confections.

So, how does one go about determining if your confections taste different because of packaging? A taste test, of course.

Sample your products before packaging them and then test different packaging methods. Keep your confections in the package for as long as they would normally be on the shelf and then at the end of that period begin your taste test. Be sure that you have a ‘control’ confection so that you first taste what your product should taste like and then taste the ones that have been in the packaging.  Do they taste the same? If not, there are many variables to consider but one of them should be to talk with your packaging supplier about options.  You want the beauty of your packaging to match the wonderful taste of what’s inside.

Do you need new packaging ideas? As an RCI member, you can find packaging suppliers in the annual Membership Directory and Buyer’s Guide. If you’re not an RCI member, why haven’t you joined? Find more information about joining by visiting retailconfectioners.org/join.

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