Tuesday, January 24, 2012

Tip #4: Free Tools for Measuring Your Social Media Presence

You’ve listened to everyone saying you must have a Facebook page, Twitter handle and maybe even a blog, but how do you know these things are working? How do you leverage social media platforms for your business?

We have gathered some of the top free tools available to collect data from your social media networks and make sense of it. Check them out and let us know what tools you use!

Facebook Insights – Facebook has a built-in tool for measuring and analyzing your Facebook page. As you know, Facebook often has changes and updates and it’s the same for Facebook Insights. They recently revamped it so that you can view even more information about your page. To access Insights, just click on the “Insights” link on the left side of your Facebook page. From there, you can view a detailed analysis of your page including items such as likes,  reach and engagement.

NetshellMail – Rather than logging into each account separately, this free tool allows you to receive updates on your social media accounts through a single weekly or daily email.  NetshellMail currently supports Facebook Twitter, LinkedIn, Yelp, MySpace, YouTube, Foursquare and Citysearch.

Hootsuite – One of our favorite features of Hootsuite is the ability to schedule posts to social media accounts in advance, but did you know it also has great analytics features? You can monitor keywords, followers, trends and engagement.

Tweriod – This free tool will analyze your Twitter account and let you know when your followers are most engaged on Twitter. Then, you can schedule your tweets at times when your followers are most likely to see and respond. No login or registration is necessary; just enter your Twitter account information and it will email you a report. Tweriod suggests doing a monthly analysis since behaviors tend to change over time.

KloutKlout measures your online influence. How many people are you really reaching? Are you driving them to action? Visit this website for your Klout Score to find out how significant your online influence really is.

Do you have tools you use to monitor your company’s social media presence? Leave us a comment and share below!

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