Holiday Recap Checklist: Key Questions to Ask Now

As the week before Christmas unfolds, now is a good time to plan how you'll track important details during and after the holidays. Taking note of what works and what doesn’t work can make next year’s holiday season run more smoothly.

Questions to ask as a post-holiday recap may include:

• What day of the week did the holiday fall on? This can affect shopping patterns.
• How’s the weather? Does it help or hurt sales?
• Which sales or promotions did you offer? Pay attention to what gets the best response.
• How’s your inventory? Did you have too much of some products/supplies or not enough of others?
• Was staffing adequate for each day and time leading up to the holiday? Ensure your team can handle pre-holiday surges.

Get your team involved, too. They often hear useful feedback from customers that can help you plan better for next year. These questions can be used to track and review all major holidays, including Valentine’s Day, Easter, etc. RCI Members: Login to the member site to download a comprehensive Holiday Sales Recap template within “Templates and Tools” in the Business Tool Kit, under Member Resources.

By taking the time to track and review these things now, you’ll have a clearer picture of what to adjust for the future—setting yourself up for an even better holiday season next year.

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Winter Appeal: How to Keep Your Products Relevant Beyond Christmas

 

Here’s a surprising tip for the week before Christmas: stop making Christmas-themed products and packaging. It may sound a bit crazy but hear us out! Focusing on winter-themed items instead (think snowmen, snowflakes, cozy winter scenes) can make your products more versatile and appealing beyond Christmas, lasting into the New Year.

Why This Shift Works

Holiday-specific packaging and designs can lose their appeal as soon as Christmas is over. By pivoting to a general winter theme, you make your products suitable for both holiday gifting and as thoughtful treats into January. A snowflake-covered box or a snowman-themed treat feels just as festive now as it does in the depths of winter.

Ideas for Winter-Themed Confections

Photo credit: O’Shea’s Candies

Snow-Dusted Chocolates 

A sprinkle of luster dust or powdered sugar on top adds a "snow-dusted" touch, making your chocolate confections feel both seasonal and special. We love how RCI member, O’Shea’s Candies, transforms a chocolate-covered caramel marshmallow into a “Snowball” by coating it in shredded coconut.

Photo credit: Glerup Revere Packaging

Peppermint Bark in Snowflake Packaging

Peppermint bark is a classic, and when wrapped in simple, clear packaging with red and white ribbons, it looks festive without being holiday-specific. Place them in snowflake bags or boxes to make them great gifts through the winter.

Photo Credit: Mitchell’s Fine Chocolates

Hot Cocoa
Hot cocoa is perfect for chilly days and can be packaged in boxes with cozy knit patterns or winter themes. This warm, inviting look is ideal for the season and works well as a stocking stuffer or New Year’s treat.

Photo credits: Snowman Marshmallow Pops by Bomboy’s Home Made Candy; White Chocolates Snowflakes by Abdallah Chocolates

Snowmen and Winter Shapes
Moulded chocolate snowmen or snowflakes can be festive both before and after the holidays. Package them in clear or frosted bags tied with silver or blue ribbon.

Making this small switch can help keep your products relevant longer and cater to those last-minute shoppers looking for thoughtful gifts that go beyond the holiday rush.

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Best of Christmas: Top Christmas Posts from the RCI Blog

This “most wonderful time of the year” is officially here! We’re sharing a holiday-inspired compilation of tips and inspiration to help make this holiday season your merriest yet! 

10 Ways to Feature Candy Canes this Christmas

What better way to celebrate the holidays than with candy canes? These classic red and white striped treats are a staple of Christmas and can be used in a variety of ways to add a festive touch to your confectionery creations. In this blog post, we share 10 creative and easy ideas for incorporating candy canes into your product mix and presentation for the holidays. Read more.

Stand Out with Instagram-Worthy Holiday Treats

How Instagram-worthy are your holiday treats? Social media, like Instagram and Facebook, have proven to be effective tools for reaching consumers, however if A.) you’re not sharing photos of your products on your social media sites daily or B.) they don’t stand out from other holiday gifts, you could be missing out on a massive opportunity to gain new customers this season. Click here to snag creative ideas to transform some of your potentially existing treats (like chocolate-covered cookies and rice cereal treats) into new holiday favorites.

How to Sell More Stocking Stuffers

With gentle nudging, you can help ensure stockings (and your bottom line) overflow with sweetness this holiday season! Stockings stuffers are the ultimate impulse purchase, representing the opportunity to add a few extra dollars to in-store and online purchases. In post, we explore two key components that make for great stocking stuffers and how to increase sales with effective marketing and merchandising. Read more.

5 Quick & Easy Treats to Add to your Stocking Stuffer Display

Add extra dollars to in-store and online purchases by selling more stocking stuffers this holiday season. Above, we shared how to sell more stocking stuffers by identifying products that meet two key components. Next up, we’ve got five quick and easy ideas for products to beef up your stocking stuffer display. Read more. 

How to Make a Very Merry Christmas Truffle Tree

While truffles make for a sweet holiday gift, a stunning truffle tree is sure to make any Christmas celebration unforgettable! This post highlights steps to make your own truffle tree from an RCI member, plus inspiration for creating a very merry holiday showpiece. Read more.

We hope that these posts inspire you to get creative this holiday season and make it one to remember.

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Spice Up Your Holidays with Gingerbread-Inspired Treats

Gingerbread is one of the most loved holiday flavors, bringing back warm memories of festive baking and family gatherings. For retail confectioners, it’s a perfect choice to spice up your chocolates and treats. Here are some simple, creative ways to work gingerbread flavor and decoration into your products:

Photo credit: Charbonnel et Walker

Gingerbread Truffles

Truffles are a great canvas for highlighting gingerbread’s warm spices. Mix ginger, cinnamon, nutmeg, clove, and molasses into a chocolate ganache filling. Coat the truffles in dark or milk chocolate and roll them in crushed gingerbread cookies or spiced sugar. As an example, Charbonnel et Walker makes chocolate truffles infused with real ginger flavor and hand rolled in milk chocolate and gingerbread cookie pieces, before another coating of chocolate for a decadent texture.

Photo credit: Abdallah Chocolates/Facebook

Gingerbread Caramels

Soft, chewy caramels with a gingerbread twist are a welcome treat for the holidays. Add gingerbread spices and molasses to your caramel recipe for a rich, warm flavor. As a limited-time edition, RCI Member Abdallah Candies creates a festive fusion of spicy gingerbread and old-fashioned wrapped caramels for a delicious and nostalgic treat.

Photo credit: Marie’s Candies

Chocolate-Covered Gingerbread Cookies

Gingerbread cookies are a classic holiday treat, but dipping them in chocolate makes them extra special. Dip half of a gingerbread cookie in dark or white chocolate, then decorate with a drizzle of contrasting chocolate or a sprinkle of crushed candy canes. This simple upgrade turns a traditional cookie into a gourmet holiday delight.

Photo credit: Dietsch Brothers

Gingerbread Gummies

Run, run as fast as you can to add these Jolly Gingerbread Gummies by Albanese Confectionery to your holiday assortment. These cute gingerbread men and colorful gumdrop friends add some fun and fruity flavor to your holiday season. Package for snacking or as part of gingerbread house decorating kits, they’re a festive addition customers will love this holiday season. Click here for tips on creating your own Gingerbread House Kits.

Photo credit: Compartes/Facebook

Chocolate Gingerbread Bark

Chocolate bark is an easy way to get creative. Spread melted dark or milk chocolate, then swirl in some white chocolate. Sprinkle crushed gingerbread cookies, candied orange peel, or toasted nuts on top. Once it hardens, break it into pieces for a fun, shareable treat that looks great in gift bags or tins. Compartés packages as “Gingerbread Bark Breakable Chocolate” in a luxury gift box containing chocolate bark studded with gingerbread cookies and crystallized ginger.

Holiday Packaging

Make your gingerbread-inspired treats stand out with festive packaging. Use warm, holiday colors like red, gold, and white, or even patterns that mimic gingerbread houses. Labels that describe the cozy spices and flavors inside will help customers feel the holiday spirit.

Adding gingerbread to your gourmet chocolates and confections is a simple way to bring the warmth and joy of the holidays to your customers. With these ideas, you can turn classic holiday flavors into irresistible treats that are perfect for gifting—or just enjoying!

Crave more? Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

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4 Ways to Support Your Team During the Holidays

The holiday season is a whirlwind for retail candy makers, with employees working hard to spread joy through sweet treats. Supporting your team is important for keeping spirits high, showing how much their work is valued and improving employee retention. Here are some ways to help your team feel appreciated during the holidays, with insights from RCI candy maker members.

Stock the Break Room

Long hours and demanding tasks can take a toll on employees' energy and health. Stocking the break room with snacks and drinks can help boost morale and energy levels during busy seasons. Jason Mootz of Michael Mootz Candies shares, “Before every major holiday, we put out 'Holiday Survival Kits' for our team. These kits include protein bars, Emergen-C packs, fresh fruit and homemade energy bites. We also like to hand out gift certificates so staff members can share our chocolates with their families. They are a huge part of our success, and we so appreciate them.”

Share a Meal Together

Sharing a meal together can help employees recharge and celebrate the season. RCI member Jennifer Crudden of Rosalind Candy Castle shares, “We like to have lunch or dinner parties as a thanks for their extra effort throughout the holidays.” RCI member Jamee Enstrom Simons of Enstrom Candies agrees, saying, “During the holidays, our management staff makes breakfast for all employees one morning. That’s always a hit!” 

If a meal for the whole team is not in the budget this year, work out a trade for lunch from a local restaurant or caterer in exchange for chocolates for their team. Another idea is to host a potluck and you supply the main dish.

Express Employee Recognition

Recognition in the form of a simple thank-you note or shout out in the company newsletter or on the white board in the breakroom can make employees feel appreciated. Jamee Simons highlights the value of celebrating milestones, saying, “At our holiday party, we celebrate years of service milestones, with some employees having been with us for over 40 years!”

Encourage Open Communication

A supportive work environment begins with listening. Rosalind Candy Castle practices an open-door policy, Jennifer Crudden states, “We welcome the team to come to us with any questions or share personal issues they may be experiencing.” Building trust and fostering open dialogue shows employees that their concerns are heard and addressed.

With nearly three-quarters of retail workers reporting holiday stress (Zipline), it’s important to support your team during this time. Providing energy-boosting snacks, hosting team meals, encouraging open communication and recognizing efforts are simple yet meaningful ways to ease stress and show your appreciation. A little effort goes a long way in creating a happy and motivated team during the busiest time of the year.

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Get Ready for Small Business Saturday with Tips + Downloadable Graphics

Small Business Saturday can be a sweet opportunity for retail confectioners to attract more customers, boost holiday sales, and connect with your local community. Launched by American Express in 2010, this event encourages shoppers to support local stores on the Saturday after Thanksgiving. With over 60% of shoppers taking part and $23 billion spent in recent years, it’s a day every small business should make the most of. Here’s how candy shops can do just that:

Offer Special Treats and Bundles

Create limited-time specials just for Small Business Saturday. You could offer holiday-themed treats, “buy-one-get-one” deals, free samples with purchase or exclusive gift bundles. Special promotions like these make the day exciting and help attract both new and returning customers who love getting unique, seasonal treats.

Emphasize Local and Handmade

Small candy shops have something big-box stores don’t: locally made, handcrafted sweets. Promote your shop’s personal touch and unique offerings both in-store and online. People love knowing they’re supporting a local business, and studies show that many customers are more likely to buy when they feel a connection to the business, especially with food and treats.

Above is a preview of RCI’s member-exclusive collection of graphics for small businesses. RCI Members: Click here to login and download graphics from RCI’s member site. Not an RCI member? Click here to learn how RCI can help you build your sweet business.

Build Hype with Social Media and Email

Social media is a great tool to build excitement for the day. Share “behind-the-scenes” posts on Instagram showing how your candy is made or give previews of special treats. Engage your followers with sneak peeks, announcements, and even live updates. An email reminder to your customers with a discount or early access to treats can also bring them into the shop. RCI Members: Click here to login and download a collection of five social media graphics to help promote your small business on Small Business Saturday or any day of the year!

Partner with Other Local Businesses

Collaborating with like-minded businesses in your community can help bring in even more shoppers. For example, you could offer discounts for customers who visit another local store, or set up a joint event to encourage people to shop around. Cross-promotions help customers support several businesses in one outing and boost your store’s exposure.

Start a Loyalty Program

Small Business Saturday is a great time to introduce a rewards program. You could offer deals like “buy four, get one free” on small items or a discount card for future visits. Research shows that loyalty programs increase how often people shop, helping you keep customers well past the holiday season.

Participating in Small Business Saturday not only boosts sales, but it also lets you create connections and remind shoppers why local businesses are the heart of the community. Embrace the day, share your passion for confections, and enjoy the support of those who value what you do.

Crave more? Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

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Boost Holiday Sales with Point-of-Sale Treats

 

With the holiday season approaching, shoppers will come to your store in search of the perfect gifts. To enhance their shopping experience and boost your sales, consider optimizing your point of sale (POS) strategy. A simple yet effective tactic is to offer small, enticing items right at the checkout counter. 

Photo credits (from left): Bruce’s Candy Kitchen, Marie’s Candies

A sleeve of beautifully decorated chocolate-covered sandwich cookies or a charming little bag of foil-wrapped chocolates can easily be added to a customer's purchase. Presenting small, eye-catching treats by the register, perhaps tied with a festive bow or ribbon, creates a visually appealing display that encourages impulse buys. This not only enhances the shopping experience but also prompts customers to treat themselves or grab a quick gift.

Positioning and Pricing for Success

To make this strategy effective, consider the placement and pricing of your POS items. Items should be easily visible and within arm's reach of customers as they wait in line. Keep the price reasonable—around $3 to $5—so customers feel comfortable adding these small extras to their purchase.

Highlight Seasonal Favorites

Offering seasonal items can add to the holiday spirit and draw customers in. For instance, a pair of holiday-themed chocolate truffles or a square of peppermint bark can create a festive atmosphere and resonate with customers looking for something special.

Encourage Shoppers to Treat Themselves

A small sign saying something like, “You deserve a treat!” can remind shoppers to enjoy a little pick-me-up. After a long day of holiday shopping, many people appreciate a small indulgence.

Before the holiday rush, take a look at your checkout area. Make sure it’s stocked with fun, affordable items that make great little gifts or quick treats. By adding these festive extras, you can increase sales and make your customers’ holiday shopping experience more enjoyable.

Crave more? Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

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Elevate Your Boxed Chocolates with a Premium Centerpiece

This week’s tip is a simple but impactful one that can elevate your boxed chocolates and potentially boost your profits without adding much to your cost per box.

If you're aiming to give your boxed chocolates a more luxurious appeal, consider adding a single premium chocolate to each box and place it at the center making it the focal point. By incorporating just one high-end or expensive piece, you increase the perceived value of the entire selection. This elegant centerpiece naturally draws attention and suggests that your chocolates are of premium quality. By adding a high-end piece, you also may be able to raise the price and potentially increase your profit margin. 

You may already have a signature confection that checks all the boxes, if so make it the star of your boxed chocolates. Keep reading if you need inspiration to level up your confections.

Photo credit: Simply Recipes/Cindy Rahe

Gold-Leaf Champagne Truffles

A splash of champagne is sure to elevate any confection, and a hint of sparkle in the form of gold leaf or gold cocoa butter will take it to the next level. Check out this recipe for champagne chocolate truffles.

Photo credit: Lammes Candies

Sea Salt Caramels with Gourmet Salt

Gourmet sea salt can instantly add value to confections, along with an undeniable punch of flavor and satisfying crunch. The Hawaiian salted dark chocolate caramels are a top seller for RCI member Lammes Candies. Coated in dark chocolate and delicately sprinkled with pink Hawaiian salt flakes, it brings a perfect balance of flavor and texture, adding a luxurious showcase piece to any box.

Photo credit: Simply So Good

Hazelnut Gianduja

Made from premium hazelnuts and velvety chocolate, layered gianduja squares are as eye-catching as they are delicious. We like how Simply So Good tops each square with a whole blanched hazelnut for dramatic effect. The same concept could be applied by topping your already enrobed confections with other nuts, such a roasted pistachio or a whole candied pecan, even a single large coconut flake.

A single luxurious piece can transform each box into a memorable, upscale experience for your customers. By highlighting a unique, high-end piece as the focal point, you communicate quality that customers are willing to pay a little more for. Try using phrases like "Signature Piece" or "Exclusive Collection" on your packaging or displays to enhance this impression further.

Crave more? Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

Not a member? Click here to learn how RCI can help you build your sweet business.

Game Day Sweets: 5 Football-Themed Treats for the Win

 

Football season isn't just a time for fans to gather and cheer for their favorite teams—it’s also a sweet opportunity for candy makers and chocolatiers to get creative. Game-day excitement will continue to grow until Super Bowl Sunday in February, creating a growing demand for football-themed sweets that add a special touch to each gathering. Whether it’s for tailgating, Super Bowl parties, or just family gatherings to watch the game, football-inspired treats appeal to both children and adults alike. Keep reading for fun and inspiring ideas that are sure to make shoppers cheer!

Photo credit: Peterbrooke Chocolatier, Annedore’s Fine Chocolates

Football-Shaped Chocolates

Rich, detailed moulds can capture the look of a classic pigskin football, complete with stitches. Consider offering various sizes, from bite-sized treats to larger centerpiece chocolates that fans can break open during halftime. RCI member Peterbrooke Chocolatier, for example, offers life-sized chocolate footballs filled with their signature chocolate-covered butter popcorn. As if this realistic chocolate football from RCI member Annedore’s Fine Chocolates wasn’t impressive enough, we love how they package it with a pretty branded ribbon in their team colors.

Photo credit: See’s Candies

Transform your chocolate Easter eggs into footballs by simply piping the football stitching with white chocolate.  This rocky road football by RCI member See’s Candies is a real showstopper!

Photo credit: Bon Bons Chocolatier

Tailgate Essentials

You don’t have to be a devoted football fan to love this sporty merchandising display by RCI member Bon Bons Chocolatier! Not only do they showcase a variety of sizes of chocolate footballs, teaming up their football-themed treats with other cute tailgate essentials, such as a Game Day platter and fun puffy vest koozies, makes us want to host a football watch party just because! 

Photo credit: Wockenfuss Candy Co., Fowler’s Chocolate Company

Team-Colored Candy

Fans love repping their team colors, and that can easily translate into candies and chocolates. Always a hit for snacking at football parties, jelly beans, gummies, or chocolate-covered pretzels can also be used to sport your local team colors. There’s no surprise which team Baltimore-based Wockenfuss Candies is backing with these vibrant purple non-pareils! RCI member Fowler’s Chocolate Company developed their own popcorn mix complete with mini chocolate footballs, chocolate drizzle and team-colored sprinkles. 

Photo credit: Vande Walle Candies, Li-Lac Chocolates

Chocolate Charcuterie Boards

RCI member, Vande Walle’s Candies has enjoyed success with their team-inspired chocolate charcuterie boards. Read RCI’s blog post for tips on building your own chocolate charcuterie board. RCI member Li-Lac Chocolates packs four varieties of sweet treats into a wooden tray to complete their chocolate football platter.

 

Photo credit: Just Candy Store, WH Candy

Themed Candy Bars

Another option is offering football-themed chocolate bars. Create custom wrappers for your own chocolate bars with football designs and clever sayings or better yet, chocolates that incorporate ingredients inspired by stadium snacks—pretzels, caramel corn or peanuts.

Photo credit: Facebook/Bruce’s Candy Kitchen

This social media post by RCI member Bruce’s Candy Kitchen is a nice reminder not to limit yourself to professional football teams. You may see just as much support, if not more, for high school and college football teams in your community.

Take advantage of football season by giving buyers a reason to spend on game day. Build a football-themed display by incorporating your local team’s colors (or black and white stripes will work too) and a chalkboard with spatterings of X’s, O’s and arrows…leading them straight to their next purchase!

Crave more? Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

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Fall Flavor Frenzy: 5 Must-Try Pumpkin Spice Treats

 

Thanks to Starbucks and their iconic Pumpkin Spice Latte (also known as PSL), the arrival of fall is now synonymous with the warm, inviting flavors of pumpkin spice. This delightful blend of cinnamon, ginger, nutmeg, allspice, and cloves has transcended the beverage world and found its way into an array of treats and confections.

Let’s dive into some delicious ways to satisfy those PSL cravings now through November with creative pumpkin spice-inspired confections!

Photo credit: Amy’s Gourmet Apples

Pumpkin Spice Caramel Apples

Why not elevate the classic caramel apple with a pumpkin spice twist? For a limited time only, Amy’s Gourmet Apples dips a granny smith apple in caramel, before coating it in white chocolate. Lastly, the bottom is coated with graham cracker crumbs and topped off with a drizzle of orange chocolate for a seasonal spin.

Photo credit: Lore’s Chocolate

Pumpkin Seed Bark with Sea Salt

Get inspired by the flavors of fall with a pumpkin seed chocolate bark. Lore’s Chocolates sprinkles crispy, candied spiced pumpkin seeds and sea salt on top of dark chocolate. Put your own twist on this idea by adding chopped nuts, dried cranberries, or even candy corn. Your customers will love this festive treat!

Photo credit: Speckled Hen Chocolate Company

Pumpkin Spice Truffles

Craft rich, creamy pumpkin spice truffles by blending chocolate ganache with pumpkin puree and spices. RCI member Speckled Hen Chocolate Company makes a pumpkin truffle with real pumpkin, cream, butter, chocolate, cinnamon, ginger and nutmeg all piped into an adorable mini chocolate pumpkin shell. 

Don’t have bite-sized pumpkin moulds? Consider rolling your pumpkin truffles in graham cracker crumbs or crushed pecans for an extra crunch.

Photo credit: Trolley Treats

Pumpkin Spice Popcorn

Add a twist to popcorn by drizzling it with white chocolate and sprinkling pumpkin spice seasoning on top. Trolley Treats adds pumpkin candies to their festive fall popcorn mix. This sweet-and-salty treat is perfect for movie nights or cozy fall gatherings. Package it in festive bags for a fun, shareable snack!

Photo credit: Chocolate Chocolate Chocolate Company

Pumpkin Pie Peanut Butter Cups

If you love pumpkin and you love peanut butter, we can’t think of a better way to celebrate fall! Chocolate Chocolate Chocolate Company blends natural peanut butter with pumpkin and pumpkin pie spices to make the ultimate fall confection. This concept could also be applied to a peanut butter meltaway recipe. Consider adding a sprinkle of crunchy graham cracker crumbs as a finishing touch.

These confectioners are embracing the pumpkin spice trend in creative ways, offering a variety of delicious options to satisfy consumers’ fall cravings. So go ahead, indulge in the flavors of autumn and make the most of this pumpkin spice frenzy!

Crave more? Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

Not a member? Click here to learn how RCI can help you build your sweet business.