Tuesday, February 21, 2017

Tip # 222: Give Your Candy Shop the WOW! Factor on a Budget

Photo via chickaniddy.com

Spring is the perfect time to freshen up your merchandising displays. Save money by finding new uses for old items to create eye-popping displays with “wow factor!” Old ladders, tables, or wooden crates can make for unexpected and memorable ways to display your confections.

Before you spend any money, take a look at items currently used in your store, tucked away in storage or even at your home that could be repurposed or upcycled with a fresh coat of paint. Next, visit a local flea market and use your imagination to search for anything that could be a vesicle to display your products.

Take tips from RCI’s 2016 Merchandising Essentials course when seeking display pieces that help satisfy one or more of the following five design principles:

  1. Focal Point - Every display or category/department should have a focal point or a center of activity, interest or attention.

Old windows can be reimagined to create a stunning focal point as a glass-enclosed display case. Photo property of re-store.org

  1. Balance (symmetrical or asymmetrical)Symmetrical balance is created by repeating the reverse of a design (or a mirror image) on the opposite side of the vertical axis. Symmetrical balance is considered formal, sophisticated and easy to visually digest. Asymmetrical balance is more informal, yet dynamic, achieving balance through contrast, using different elements that have equal weight.
An open trunk or small suitcase can be repurposed into shelving to create the perfect opportunity for a symmetrical display. Check out remodelaholic.com for tutorial on how to create a bookshelf (pictured above) out of an antique trunk.
Upcycle tired tables with vibrant paint to create an asymmetrical balance display, like the ones from resene.com pictured above.

  1. Pyramid Merchandising – This principle is achieved by creating a pyramid of product, with the top being the focal point that attracts attention. This is a very effective and foolproof merchandising technique.
Here's an example of pyramid merchandising created by repurposing an old ladder as a shelf. Learn how to build your own by viewing a tutorial at lovegrowswild.com

  1. Repetition - Create a striking and clean display through the repetition of many of the same or similar products.
The repetition of inexpensive, painted wooden crates used by chickaniddy.com makes an impact as a wall display. 
  1. Harmony – A pleasing combination or arrangement of different things will make your customer feel comfortable and at ease.
These repurposed tables by The Painted Hinge and Gelbach Designs have been cut in half and mounted on the wall to create eye-pleasing and space-saving displays. Visit thepaintedhinge.com for a step-by-step tutorial.

With an open mind and a little elbow grease, you can breathe new life into old furniture and flea market finds to create merchandising displays that will get your customers saying “WOW!” without breaking the bank.

Stay connected with RCI through Facebook for more tips and inspiration dedicated to the retail candy maker. Not a member? Click here to learn how RCI can help you build your sweet business.

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