Tuesday, September 29, 2015

Tip #164: Spark Customer Interest with Fall Merchandising

Pictured clockwise from the top: MidwestLiving, Faribault Woolen Mill Co., Free People
DIY Flameless Fire Pit by Free People
Strategic merchandising is an important to component to increasing sales. Thoughtful merchandising can grab attention, stimulate emotions and give buyers a reason to make a purchase and feel good about doing so. Fall is the perfect time to create a warm and cozy environment in your store. A fun, bonfire themed display could be seen as a welcome shelter from the cold.

Spark buyers’ interest with a bundle of fire wood, cozy flannel fabrics and an old tin thermos overflowing with goodies. This makes for a great space to sell DIY s’more kits, luscious caramel apples, various barks featuring cozy fall flavors and chocolate-covered pretzel rods. Candy House Gourmet of Joplin, Missouri makes “Walking Sticks” out of large pretzel rods dipped in caramel and pecans, then drizzled with milk, dark and white chocolate for a decadent snack on-the-go.

Interested in creating a darling flameless fire pit? Click here to view a step-by-step tutorial by Free People.

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