Monday, March 19, 2012

Tip #12: Help Your Customers Celebrate American Chocolate Week


We’re so excited this week is American Chocolate Week! If you have a store in the U.S., or if you have American customers, here are a few fun ways to help your customers celebrate this sweet week:

  • Create a new chocolate-themed secret password each day that customers can only find via your social media; if they use the secret password while visiting your store, they could get a prize plus a coupon towards a future purchase. (Tip: The coupon encourages them to come back again.)
  • Encourage your customers to share the joy of American Chocolate Week with someone else by having a “Buy One, Get One” deal. For example, “Buy One, Get One Free” or “Buy One, Get One Half Off.”
  • See it as an opportunity to educate your customers and have a fun chocolate trivia question each day in store or on your Facebook page. Anyone who posts the correct answer could be put into a drawing for a free pound of chocolates.
  • Utilize your relationships with the media (you have those, right?) and pitch an American Chocolate Week story, based on your store, of course. This could definitely create exposure and enrich your customer base.

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