Tuesday, May 28, 2019

Throwback Tip #269: Celebrate National Almond Buttercrunch Day


This buttery and crunchy treat is “one of the finest confections made,” according to Walter Richmond, author of Choice Confections.

With National Almond Buttercrunch Day at the end of June, now is the time to make plans to perfect your recipe or introduce this popular confection into your product line. Keep reading for expert tips on how to achieve the signature crunch as well as a formulation worthy of a national holiday.

So how do you get the perfect crunch? This confection’s signature crunch comes from a high cook temperature and the right formulation of ingredients, namely butter and sugar. Typically made by caramelizing sugar with butterfat at a high temperature of 290-300° F. Equally important, the ratio of butter and sugar will have an effect of the grain of the crunch. Richmond recommends 37-42 percent butter and 63-58 percent sugar (nuts excluded) for the confection to gradually become softer and melt in your mouth when eating.

Use the following formulation to adapt this classic recipe in your own candy kitchen.
Click here to download formulation

Whether it’s the crunch or rich buttery goodness, consumers love buttercrunch enough to honor it with a national holiday. If you’re looking for opportunities to learn more about improving your buttercrunch and other candy recipes, connecting with fellow candy makers is one of the best ways to do so. It’s not too late to register for RCI’s Annual Convention & Industry Expo in Hartford, Connecticut June 3-7, 2019 at the Connecticut Convention Center. Attend RCI’s two-day Industry Expo for only $5 with promo code RCIHigh5. Click here to register online today!

As always, attending RCI’s Industry Expo is free to members! Extend your stay and we’ll extend the early-bird discount to offer you the best value! Register now and save $100 on the Convention Pass or 3-Day Pass when you use the promo code SAVE100.

Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.

Tuesday, May 21, 2019

Throwback Tip #257: 5 Sweets that Beat the Heat


The first day of summer is a month away! If this means more outdoor festivals, farmers markets, picnics and parties on the horizon, don’t let warm weather keep your business from shining at outdoor events. Read on for ideas on more sturdy treats that aren’t as likely to melt in consumers' hands.

Photo by Romulo Yanes


Marshmallows

RCI member Hilliard’s Chocolates’ toasted coconut marshmallow is their “tried and true” summer confection. Try it yourself with this recipe from Epicurious.


Kakao Chocolate presented Truffle Shots during RCI's Candy Clinic in 2016.


Truffle Shots

RCI member, Kakao Chocolate shared a creative idea at a past Candy Clinic for a mess-free summery chocolate treat. By piping ganche into compostable cups, Kakao Chocolate’s truffle shots allow them to deliver the same great chocolatey taste their known for at farmers’ markets and other outdoor events without the threat of chocolate melting in customers’ hands.

MarthaStewart.com

Brittles & Toffees

As long as they’re not coated in chocolate, you can count on these hard candies to stand tough. This recipe for sweet and smoky brittle from MarthaStewart.com would make the perfect addition to a summer BBQ or pool-party themed display or sold at a farmers’ market.

Tastemade.com

Fudge
Not only do many fudge recipes hold up to reasonable heat, no-cook fudge recipes can help you keep the temperature down in your candy kitchen. Check out this tutorial for watermelon fudge that screams summer! Consider inserting popsicle sticks into watermelon wedges to serve as fudge pops.

Chocolate Storybook


Cotton Candy

A staple at any outdoor carnival or boardwalk, these sugary clouds melt in your mouth, but not in your hand. When stored properly, cotton candy can withstand relatively high temperatures and deliver pops of color to your booth or retail shop. If you don’t want to make it yourself, Chocolate Storybook wholesales 31 unique flavors of hand-spun, specialty cotton candy from classic pink vanilla to spicy jalapeno.

Outshine the sun this spring and summer with these 5 delicious treats that can tolerate the heat, without turning into a melty, soupy mess. 

Register now for RCI's Annual Convention & Industry Expo

Get more inspired ideas like these from fellow confectionery professionals and join us at RCI's Annual Convention & Industry Expo June 3-7, 2019 at the Connecticut Convention Center in Hartford, CT. Register now to attend RCI's two-day Industry Expo for only $5 with the promo code "RCIHigh5." For more information and to register online, visit retailconfectioners.org/annual.

Note: The above recommendations are intended for use in reasonable conditions and not guaranteed to withstand extreme heat, such that might occur in shipping during spring and summer months.

Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.

Tuesday, May 7, 2019

Throwback Tip #264: Celebrate Christmas in July


Do stagnant summer sales leave you longing for Christmas (well, maybe, minus the crazy schedule)? If so, you’re not alone. Blame it on the heat, summer vacations and the lack of major holidays, if you’re in the retail industry it’s no surprise summer is likely going to be a slow season (unless your business is in a tourism location).

A summertime spin on Christmas, could be a great opportunity for your business to heat things up this summer! Get the most out of your Christmas in July promotions by meeting these three objectives.

Photos: Dallas News
Stand Out & Increase Sales
You wouldn’t expect to hear Christmas carols or see Santa posing for photos in board shorts and a Hawaiian shirt in the peak of summer. Make your business stand out by hosting a Christmas party in July, complete with a sampling of your favorite Christmas treats, giveaways, live music and Santa in his vacation attire.

Generate New Customers
A study published by Adobe Digital shows repeat customers spend 25% more per transaction during the holiday rush, compared to a new customer who spends only 15% more during the holiday season.To help convert new customers into return customers, CaffeineInteractive.com suggests offering those who make a purchase during your Christmas in July promotion, a discount on future purchases between Black Friday and New Year’s Day. Consider keeping a separate email list for these customers, to send them a coupon just before Black Friday.

Reward Loyal Customers
Celebrate loyal customers by throwing a Christmas-themed customer appreciation party or offering a free gift for shopping in July. Shopkeep recommends inviting loyal customers to a flash sale in their honor and offering additional incentives for bringing a friend. Spread the word by sending invitations with details via email or snail mail.

Creating memorable shopping experiences for new and return customers may help pad more than just your summer sales. Kathy Allen of the National Retail Federation told USA Today, “When the holiday season does come, maybe that person who had a wonderful experience shopping in July remembers to come back, and will spend their holiday dollars there, or their Halloween dollars or their birthday dollars.” Do you celebrate Christmas in July? If so, share your ideas in the comments below.

Crave more? If you like what you read here, look for the "Subscribe now" box on the right to enter your email address and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's Tip of the Week blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices.