Tuesday, May 17, 2016

Tip # 197: Go Wild with Sweet Summertime Merchandising Inspiration

Photo credit:Top: DIY Tropical Backdrop, Brit + Co. Left to right: Chocolate Covered Orange,
  GiveRecipe.com, Pineapple with Sunglasses, PlayBuzz.com, Tropical Bark, Shutterbean.com

Once school is out for the summer, there is no doubt consumer’s social calendar will begin to fill up with pool parties, barbecues and family reunions. Impactful summer merchandising can help your business take advantage of opportunities for impulse purchases of your must-have summer treats!

Learn how to create this tropical
backdrop for your retail display.
An eye-catching, tropical summer-themed window display and photos shared through social media can encourage increased foot traffic in your store regardless of your location! Considering showcasing current products that incorporate tropical flavors, such as citrus, banana, pineapple, coconut and mango. Or introduce a limited edition of tropical-themed treats just for summer. Some options could be as simple as dried pineapple or mango dipped in dark chocolate or a tropical white chocolate bark made with toasted coconut, macadamia nuts and candied fruit, click here for a recipe courtesy of Shutterbean.com.

Don’t let your tropical ingredients hide out in the kitchen, let them shine in your retail space too! Pineapples, coconut and colorful citrus can be great, inexpensive props for your merchandising displays. Create a statement with a DIY tropical backdrop, click here for step-by-step instructions from Brit + Co.

Stay connected with RCI through Facebook for more tips and inspiration dedicated to the retail candy maker. Not a member? Click here to learn how RCI can help you build your sweet business.

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