Do
you have an email marketing strategy? This week’s tip is to be sure that going
mobile is part of your strategy.
Data
compiled by Constant Contact in conjunction with Chadwick Martin Bailey, found that 49 percent of consumers say they are likely to click on
links in emails opened on their smartphone. Therefore, you can’t afford not to optimize
the emails you are sending to be viewed on mobile devices. How do you do that?
Here a few specifics from RCI Partner Constant Contact on
the practical steps to getting your emails mobile-ready:
- Start
with your email template.
View your current emails on a mobile device and see how easy (or
difficult) it is to read them. Make adjustments to the template to improve readability such as changing from multiple columns to one column.
- Cut
down content. When your customers are
reading emails on their phones, they’re not looking for a lengthy article.
They are looking for just the minimum amount of information needed to make
a decision. Also consider your own goals for the email and only include
information that helps to meet those goals.
- Rethink
links. Constant Contact has found that to encourage click-throughs buttons work much better
than links on a mobile device. Additionally, avoid stacks of links as
they’re difficult to click on with a finger – the risk of clicking on the
wrong link is fairly high.
- Review
font choices. Again, it is important to view
your email as your customers will see it. Is your font selection easy to
read? Are there too many fonts being used?
Now, get those emails optimized before the
holidays get here!
