Tuesday, August 14, 2012

Tip #33: Three Ways to Use Facebook to Grow Sales

Has one of your Facebook strategies for your business been to grow sales? If so, we hope these tips help you meet that goal!

  1. Share Specials That Are Just for Facebook Fans
For holidays or even just fun days, post specials with fun keywords that fans can redeem in your store. For example, for Talk Like a Pirate Day on September 19, promote sales by creating a special they’ll receive in store if they use the words “Arrrrgh” or “Ahoy” in a sentence. Then, only promote this special on Facebook to draw your fans into your store. Be sure to specify any limits, etc. associated with the special.
  1. Encourage Sharing
How many Facebook likes do you have? If you’re aiming for a certain goal number, let your fans know and encourage them to invite their friends to like your Facebook page. You could even provide a coupon prize for the xxth like along with the person who invited them to like your page. By increasing your likes you will be expanding your reach and with the coupon you will be drawing them into your store.
  1. Use Pictures to Entice Appetite (and Sales)
As chocolate and candy makers, you have a great opportunity to entice appetites for your treats by using images. Research has confirmed that food images can stimulate the “crave” part of the brain which could entice them to visit your store (in person or online) to purchase your products. Take advantage of this by posting beautiful pictures of your products to remind your fans why they should visit your store. Pay attention to the quality of your photos before posting them – if you don’t think they look beautiful and enticing, your potential customers probably won’t think so either and won’t be encouraged to pay your store a visit.   If you need high quality photos, consider asking your suppliers if they have product photos you can use to promote sales in your store. 

If you have more tips to increase sales, please share them with our blog community and post them below!

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