Tuesday, March 11, 2025

Keeping Your Chocolates Perfect: How to Avoid Bloom

Chocolate is a treat we all love but keeping it looking smooth and flawless can be a challenge. One of the most common issues encountered when working with chocolate is bloom—those white spots, streaks, or dull patches that can appear on the surface. In this post, we’ll explain what causes bloom and share simple tips to keep your chocolate looking perfect!

What is Bloom?
Bloom can appear as spots, streaks, or dusty-looking patches and can range from a dull white to a severe white discoloration. There are two types of bloom:

  • Fat Bloom – If your chocolate feels greasy, you've got fat bloom. This is the most common source of bloom which occurs when cocoa butter fat rises to the chocolate’s surface and recrystallizes. While fat bloom has a negative effect on appearance, the product is still safe to eat. You can fix pure chocolate by melting and retempering it. Unfortunately, finished confections (like truffles) can’t be easily repaired since they have fillings or inclusions.
  • Sugar Bloom – When you rub chocolate and it feels dry and powdery, say “hello” to sugar bloom. Sugar bloom happens when chocolate is exposed to moisture. Water dissolves the sugar, which then forms rough sugar crystals on the chocolate’s surface when it dries.  Sugar bloom generally appears as droplets of sugar crystals on the surface of the product.  If the bloom is moderate to severe, the chocolate may feel grainy and should be discarded.

What Causes Fat Bloom?

  • Heat Exposure – Excess heat can cause perfectly good chocolate to bloom. The heat melts some or all of the cocoa butter, and when it recrystallizes it lacks the proper stable cocoa butter crystal nuclei and cooling for proper recrystallization. Keep chocolate away from heat and direct sunlight to prevent this!
  • Poor Tempering – Another source of fat bloom is poorly tempered chocolate. If chocolate isn’t tempered correctly (under tempered or over tempered) it will bloom faster than well-tempered chocolate. Using a tempermeter or other means of optimizing your tempering, will maximize bloom resistance.
  • Incompatible Fats – A third source of fat bloom is the mixing of incompatible fats. If you use compound coatings, which are usually palm kernel oil based, these should not be mixed with cocoa butter-based chocolate. The incompatibility of these fats can lead to inefficient crystallization and eventual fat bloom.

How to Prevent Sugar Bloom
To avoid sugar bloom, keep refrigerated or frozen chocolates packaged and sealed until they equilibrate to ambient temperature. This prevents condensation, which can trigger sugar bloom.

Bloom might make chocolate look unappealing, but in many cases, it’s still fine to work with and can be melted and retempered to make beautiful, delicious chocolate confections. To keep your chocolate looking its best, store it properly, temper it well and avoid mixing incompatible fats.

Be the first to register for the industry’s sweetest candy convention! Make plans to attend RCI’s Annual Convention & Industry Expo, scheduled for June 16-19, 2025, at the Northern Kentucky Convention Center in Covington, Kentucky—across the river from downtown Cincinnati.  Explore what's new in the confectionery industry and take away effective business and production strategies. Sign up to get notified when registration opens for this event to secure the best rates!

Crave more? Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

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Tuesday, March 4, 2025

5 Ways to Celebrate American Chocolate Week

American Chocolate Week (March 16-22) is the perfect time for candy makers and chocolatiers to showcase delicious creations, attract new customers, and boost sales. Here are five creative ways to make the most of this sweet celebration.

A pile of chocolate covered pretzels

AI-generated content may be incorrect.

Photo credit: Bon Appétit

Offer Limited-Edition Flavors

People love trying something new, especially when it’s only available for a short time. Create a special chocolate collection just for American Chocolate Week. Try unique flavors like breakfast cereal themed sweets, unusual chocolate-covered treats (think chocolate-covered Cheetos®, hey-oh!) or ask your social media followers to submit ideas they’d like you to try. Limited-time offers create excitement and urgency, encouraging customers to buy before they’re gone! Why does this work? Check out this blog post.

A stack of chocolate bars with nuts and cookies

AI-generated content may be incorrect.

Photo credit: Wilmar Chocolates

Create Interactive Experiences
Create an interactive experience for customers in the form of a unique tour of your candy kitchen, a class on the origin of chocolate or a hands-on chocolate making class. Any of these options are sure to give your customers a greater understanding and respect for your products. Wilmar Chocolates invites chocolate lovers to work with expert “baristas” to create their own custom chocolate bars.

Chocolate to Keep. Chocolate to Share.

If you find that your customers are more often buying chocolate for someone else, remind them to enjoy American Chocolate Week themselves too. Offer shoppers a “Buy One, Get One” deal, bundle discounts, or a free chocolate sample with every purchase as a way to encourage them to buy chocolate to keep as well as to share.

Partner with Local Businesses

Team up with coffee shops, bakeries, or wine stores to create delicious pairings. For example, a local café could sell your chocolates alongside their specialty lattes, or a winery could host a chocolate and wine pairing night. Cross-promotions introduce your chocolates to new customers and strengthen community ties. Click here for more inspiration.

Go Big on Social Media

Use Instagram, Facebook and TikTok to showcase your chocolates and engage with customers. Post behind-the-scenes videos, share fun chocolate facts and run a contest where customers tag your business in their chocolate-themed posts. Encourage followers to vote on new flavors or guess mystery ingredients for a chance to win a sweet prize.

American Chocolate Week is a golden opportunity for candy makers and chocolatiers to boost sales and attract new customers. By offering exclusive flavors, hosting tastings, running promotions, partnering with businesses and leveraging social media, you can make the week a sweet success!

Get notified when registration opens for the industry’s sweetest candy convention! Make plans to attend RCI’s Annual Convention & Industry Expo, scheduled for June 16-19, 2025, at the Northern Kentucky Convention Center in Covington, Kentucky—across the river from downtown Cincinnati. Connect with fellow industry professionals and grow your business through impactful education, tours and collaboration. Explore what's new in the confectionery industry and take away effective business and production strategies. Sign up to get notified when registration opens for this event to secure the best rates!

Crave more? Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

Not a member? Click here to learn how RCI can help you build your sweet business.