In this five-week series, retail strategists and instructors at RCI’s Merchandising Boot Camp, Rich Kizer and Georganne Bender, of KIZER & BENDER, share important areas of your retail space that can either set your business up for sales success or failure. This week we’re covering an important consideration for maximizing the free-flow store layout.
Once shoppers are on your sales floor, where they go is up to
you. If you are like most independent retailers, you probably utilize a
free-flow layout, because it offers you unlimited opportunities to highlight
merchandise and create display vignettes.
A free-flow layout has no set aisles so shoppers roam the sales
floor freely, guided by how you plan the fixtures. When arranging fixtures, avoid
straight lines when you can. Instead angle your fixtures so shoppers are
unconsciously directed through the store. The more they see, the more
opportunity they have to buy.
Stay tuned for more retail therapy next week, when we’ll share
KIZER & BENDER’s tips for maximizing a “lake front property” store layout.
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