In this five-week series, retail strategists and instructors at RCI’s Merchandising Boot Camp, Rich Kizer and Georganne Bender, of KIZER & BENDER, share important areas of your retail space that can either set your business up for sales success or failure. This week we’re covering another variation to the store layout which Kizer and Bender like to refer to as “Lake Front Property.” Learn if this approach applies to your store layout and what to display in this space to capture more sales.
Ninety percent of people enter a store and look or turn to the
right. This space is prime real estate, otherwise known to as “Lake Front
Property.” Too many retailers use this area as just another space to house
merchandise, or worse, it’s where you find the checkout counter (ideally, the
checkout belongs in the center or on the left side of the store, at the natural
end of the shopping experience). If the front right does not work for your sales
floor just reverse the flow, making the left side your lake front property.
Use your lake front property to feature new items; tell product
stories and display high-demand, high-profit items. Kizer and Bender recommend
changing this display frequently to keep your sales floor fresh.
Stay tuned for more retail therapy next week to learn about a sales tactic known as a “speed bump” and how it can set the tone of your whole store.
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