I scream! You scream! We all scream for summer!
With summer around the corner, this week's tip suggests taking a critical look at how you display ice cream in your retail store.
As with candy merchandising, the way your
ice cream is displayed can have a positive or adverse affect on sales. During a
past conference in Houston, Texas, members visited La King’s Confectionery. The
owner, Jack King, shared that when he revamped his ice cream display to reflect
a European gelato shop, his ice cream sales increased significantly.
So, if you are still hand-dipping your ice
cream out of traditional, round buckets, consider updating your display. By
displaying ice cream in a more modern style and adding embellishments such as
cookie crumbles or caramel swirls, your customers won’t be able to resist your
delicious ice cream!
Take it a step further by offering a toppings
bar nearby. Take products that you currently offer (i.e. chocolate-covered
pretzels, caramel, nonpareils, etc.) and let customers create a new favorite
ice cream treat!
Revamping your ice cream display is one way to help your ice cream sales heat up this summer!
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