Providing corporate gifts is a competitive game. Not only are there other local merchants competing to be the gift of choice for your local businesses, but you are in competition with the best in the world. The internet has given local businesses the world at the end of their fingertips. You are competing with the likes of Harry and David, Amazon, Wine Country Gifts, Godiva, Pro-Flowers, 1-800-Flowers, and hundreds of other internet gift companies. You are in competition with all of the above for the budget corporations have set aside for gift giving.
To even compete with these
corporate giants you must portray a professional image to your targeted
corporate client. This includes your company image, product and packaging. If
you are designing an advertising piece it must reflect the same quality as
the customer you are attempting to lure to your product. More than likely
they will also shop your website. Go to your webpage and see if you are on
the same level as your competition. This starts with professional
graphics, photography and presentation. You must appeal to their eyes
before they even try your product.
This is an excerpt from Kettle
Talk, 2nd Quarter 2013, page 12. Click here to view full article
on corporate gift giving (including tips on personalized gifts) written by
Terry Hicklin of Candy House Gourmet Chocolates in Joplin. Images are the
property of Candy House Gourmet.