Packaging serves many purposes, from providing protection to conveying one’s brand and marketing message. Unique and distinctive packaging can be a powerful tool allowing you to differentiate your product, increase sales and create an emotional connection with customers.
Pique Interest
Creative
packaging provides an engaging visual experience that can help to pique shopper interest and make them more likely to purchase the product. Unique
packaging can also act as a form of advertising, drawing attention to the
product and helping it stand out from the competition.
Peterbrooke Chocolatier’s bold brand colors are used with consistency in their packaging, stickers, bags and bows leaving little doubt that customers know they’re in for a treat when they see bright pink and blue packaging.
Brand
Recognition
Distinctive
packaging can also help to increase brand recognition. Customers are more
likely to remember and recognize a product if it has an attention-grabbing
packaging design. By utilizing clear and consistent branding, customers will be more likely to recall your product when looking to make a purchase.
Emotional
Connection
Finally, packaging can
be used to create an emotional connection between customers and the product. By
using packaging that evokes a feeling or sentiment, it can help you create an
emotional bond with customers, which can lead to increased sales and build
customer loyalty.
Looking to
level up your packaging? Check out RCI’s Buyer’s
Guide for a list of trusted confectionery packaging suppliers. RCI
members must login for direct contact information. If you’re not a member of
RCI and you would like to request contact information for RCI’s packaging
supplier members, contact our office at 417-883-2775.
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