Imagine trick-or-treating as a kid and coming home to find out your neighbors were passing out items from their junk drawer instead of candy (old batteries, a stray sock, an unpaid bill).
Sound a bit like your email inbox? Every once in awhile you'll come across a real "treat" among a slew of marketing emails that evoke similar feelings to the time when the neighborhood kids toilet-papered your house (delete, delete, delete...).
For retailers, creating marketing emails that delight your customers, rather than make them shriek, can be tricky...If only there was a checklist to ensure you deliver perfect
emails that engage, inform and drive action from your customer base this
holiday season…
Below we've highlighted expert marketing tips (no tricks) from RCI partner, Constant Contact, from their easy-to-follow Holiday Email Template Checklist.
1. Holiday header
- From Name and Email
- Subject Line
- Preheader Text
These three elements could be the difference between your email
getting opened or sent straight to the trash!
2. Holly, jolly email body
- Company Logo
- Text/Images
- Call to Action
According to a 2015 study performed by
Constant Contact, email campaigns with a combination of 20 lines of text
and three images resulted in the highest click-through rate.
3. Festive footer
- Social Media Links
- Address/Contact Information
- Unsubscribe Option
Don’t underestimate the power of making your business easily accessible. Make sure to include your contact information, such as a link to your website and a phone
number, as well as links to your social media sites.
Check your list twice to create business-driving emails that delight your customers this holiday season!
RCI Members: Constant Contact Email Marketing offers a fast, effective way to
get your message out to customers and keep your organization top of mind. Start your email marketing
today and receive an RCI member discount of 20% for purchasing the 6 month
prepaid option or a discount of 25% for purchasing the 12 month prepaid option.
Already use Constant Contact? Contact
RCI to begin receiving the member discount.