Merchandising
is an important component to increasing sales. It is a way to grab your
customers’ attention, stimulate
emotions and give buyers a reason to make a purchase. This fall, take
advantage of a traditional Hispanic holiday and the theme of the latest Disney
movie, when adding to your merchandising displays.
El Dia de los Muertos, or Day of the Dead, is celebrated
between October 31st and November 2nd, and is similar to
Halloween with its themes of death and the spirit world. Not to be morbid or scary, instead
this holiday is a fun, family-based celebration of life and death, a time to
honor lost relatives with flowers, favorite foods and treats, even trinkets and
toys. In addition November 22, Disney
releases its newest movie, Coco, which
takes place in this spirit world. Coco
is the story of aspiring musician Miguel and his extraordinary journey through
the Land of the Dead.
For inspiration, here a few ways to incorporate Dia de los
Muertos into your fall merchandising.
Decorate a display with various bright colors including
paper flowers, colorful banners and painted skulls. Source: Party City
As a play on the holiday’s sugar skulls, create sweets such
as painted moulded skulls, decorate caramel apples and skull pops in their
likeness.
