5 Confections Made Better with Sea Salt

Just when you think rich and buttery caramel couldn’t get any better, a dash of sea salt can take it to the next level. Marked as a hot flavor trend in 2008, this sweet and salty power couple continues to prove its staying power.

Chocolate-covered sea salt caramels are a customer-favorite for many RCI members. If you’re looking for new avenues to apply the magic of sea salt, keep reading for five confections that are even better with sea salt.

Credit: Bruce’s Candy Kitchen

Caramel Apples
Elevate your caramel apples with a drizzle of chocolate and a sprinkle of sea salt. Not only does this application stimulate the taste buds, the addition of delicate sea salt crystals levels up the sophistication.

Credit: Bixby & Co.

Toffee
It just makes sense to pair buttery and nutty confections with a dash of high-quality sea salt. It’s no surprise toffee and sea salt are a winning combination.

Credit: Popped!

Caramel Popcorn
If you make caramel popcorn, a sprinkle of coarse sea salt crystals, like fleur de sel, can instantly elevate your product and add another variety to your product lineup. Invite customers to sample the new combo, touting “if you love our caramel popcorn, wait until you try it with sea salt!”

Salt Water Taffy
Aside from the flavor, coarse sea salt can add a welcome crunchy element to smooth and creamy confections like taffy. If you pull your own taffy, consider adding sea salt crystals towards the end of the production process so not to lose the texture of the sea salt.

Credit: Belmont Peanuts

Lemon Confections
Think twice before limiting lemon and sea salt to savory seafood dishes. This flavor combination is popular in Asian confections and can be seen in various applications in North America. If you’re looking for a more unexpected application, consider ways to incorporate sea salt with your lemon-flavored confections—such as a touch of sea salt to chocolate-covered lemon creams. Alternatively, we love this idea of lemon sea salt peanuts from Belmont Peanuts. Described as “a flavor match made in peanut paradise,” this pairing is worth a try!

Sea salt can instantly add value to confections, along with an undeniable punch of flavor and satisfying crunch. When adding a twist to any product, even if just a dash of salt, we highly recommend offering samples in-store and heavily promoting the new product (with photos, of course) on your website and social media outlets. Staging your salty, new products atop a generous mound of coarse sea salt crystals (think pink with pink Himalayan Sea salt, if you use it in your application) can both be visually appealing and reinforce the message even if the consumer doesn’t read the description.

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Tips for Building A Signature Trail Mix

 

Offering ready-to-enjoy trail mix is a great opportunity to create everyday snacking options, in addition to your special occasion gift options. Snacks, in general, are experiencing substantial growth right now. More specifically, 32% of consumers claim their household is purchasing more trail mix since the COVID-19 outbreak.

While the options are seemingly limitless, typically a successful trail mix hits three categories: (1) nuts and seeds, (2) dried or freeze-dried fruit and (3) something fun or indulgent. This last category is where confectioners can really put their unique spin on a mix.

In an article published in RCI’s Kettle Talk magazine, Charlotte Green with Barry Callebaut U.S.A., Inc. recommends to, “take your most popular confections and either miniaturize them or deconstruct the flavors and combine with fruits and nuts to make a trail mix for chocolate lovers. Chocolate-coated graham crackers can build a s’mores trail mix, caramel turtles can be the inspiration for a caramel apple pie trail mix, or a simple mini peanut butter cup can be part of a PB&J trail mix. Get creative! 42% of consumers consider their favorite flavor most important when buying nuts, seeds or trail mix.”

Trail Mix Mendiants

For a more upscale spin on trail mix, create trail mix mendiants. Mendiants are a French confection consisting of a chocolate disk studded with nuts and dried fruits. Make your own by adding your favorite trail mix ingredients to small pools of milk, white or dark chocolate before they set.

With the arrival of fall around the corner (“hello” to fall hiking, campfires and football games) and National Trail Mix Day on August 31, we can’t think of a better time than now to start experimenting with different trail mix combinations.

If you’re at a loss for what trail mix combinations would get the most interest out of your customer base, start by asking some of your loyal customers or create a poll on Facebook. By inviting consumers to share their input, not only can you more easily meet their needs, you’re more likely to get buy-in and interest in a new product from consumers who participated in the ideation process.

Happy trails to you!

Crave more? Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

Not a member? Click here to learn how RCI can help you build your sweet business.

5 Ways to Celebrate National Banana Lover’s Day

Banana lovers rejoice! August 27 is National Banana Lover’s Day.

Why have a plain old banana, when you can celebrate with the following banana treats?

Credit: Good & Gather

 Dark Chocolate-Covered Banana Chips

Any banana lover would go, well, bananas over sweet and crunchy banana chips dipped in luxurious chocolate.

 

Credit: Chocolate Chocolate Chocolate Company

Peanut Butter Banana Bar

Here, Chocolate Chocolate Chocolate Company tops its chocolate-covered peanut butter truffle center with crunchy banana chips. Put a similar spin on your peanut butter meltaway with a sprinkle of crushed banana chips on top.

Credit: Zotter Chocolate

 Chocolate + Banana + Raspberry Bar

Zotter Chocolate takes fruitiness to the next level by lightly coating its banana ganache with raspberry couverture, before layering on milk chocolate.

Credit: The Toasty Kitchen

Peanut Butter Banana Bark

This recipe calls upon white chocolate, peanut butter and banana chips to make a tasty bark with crunch! Read more.

Credit: TCHO

Banana Nut Chocolate Bar

This chocolate bar embodies the classic flavors of banana nut bread with dark chocolate, crisp banana pieces and toasted almonds.

If celebrating National Banana Lover’s Day sounds a-PEEL-ing to you, we hope this post has offered some fun inspiration to incorporate a new flavor profile. And if you don’t want to “reinvent the wheel,” as they say, look at your existing products. If you have an existing confection that already combines peanut butter and chocolate, consider ways you can add banana for a fresh, new twist.

Crave more? Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

Not a member? Click here to learn how RCI can help you build your sweet business.

Sweet Ways to Celebrate National Peach Month

August is National Peach Month. Did you know the peach is actually a member of the rose family and originated in China? The two main varieties of peaches are (1) clingstone, which are characterized by flesh that sticks to the stone and (2) freestone know by flesh that is easily separated from the stone.

When picking up peaches from the grocery store or farmers’ market, it’s safe to say green is definitely unripe, however, that rosy red color isn’t always an indicator of a peach’s ripeness. Different peach varieties have different amounts of red blush to their skin. According to the Illinois Farm Bureau, “the skin of yellow-fleshed varieties ripens to an orange tint, while the skin of white-fleshed varieties changes from greenish- to yellow-white.” Peaches with a slight give when pressed gently are ready to be used in the kitchen. Like many fruits, under-ripe peaches can be placed in a paper bag for two to three days to speed up the ripening process.

Peaches are at their peak from June to the end of August, so if you’re looking for fresh ways to incorporate local peaches into your confections now is the time.

Peach Pâte de Fruit
Pâte de fruit, French for “fruit paste,” is a great vehicle for highlighting fresh fruits of any variety. Interested in making your own peach pâte de fruit? Click here for the recipe from The Spruce Eats.

Grilled Peach S'mores

This fun idea comes from RCI member Wockenfuss Candies of Baltimore as a way for customers to celebrate National Peach Month using their chocolate, of course. Via the company's blog, Wockenfuss suggests a twist on the classic s'more by combining grilled peaches with white chocolate and graham crackers. Click here to read their full post.

Peaches and Cream Fudge
It’s creamy, it’s peachy and that’s something we can sink our teeth into. Make separate batches of peach and vanilla to create a beautiful swirl with the two colors. Click here for the recipe.

Peach Pie Fudge
A white chocolate fudge as the base, freeze-dried peaches and peach pie flavoring--topped with a buttery crumble topping stirs enough curiosity to think this just might be even better than the real thing. Check out this recipe from Sweet Recipeas.

Here’s wishing your summer kitchen adventures are just peachy!

Crave more? Click here to subscribe and start receiving weekly tips, like this, delivered straight to your email inbox. RCI's blog is just one of the many resources we offer to help candy makers refine their craft and build upon their business and marketing practices. Follow us on Facebook for even more sweet inspiration.

Not a member? Click here to learn how RCI can help you build your sweet business.