As many consumers begin dreaming of sugar plum fairies and candy
canes, the second largest retail season is not far off in many retailers’
minds.
Get ahead of the competition for Valentine’s Day 2017, with the following
marketing tactics to increase sales from early-bird shoppers.
Ring in the New Year
with Red
Starting the day after New Year’s, begin the transition to
Valentine’s Day by incorporating red into your retail space, website and social
media pages. While everyone else is talking about New Year’s resolutions, make
your e-blasts and direct mail stand out with gift ideas for Valentine’s Day,
keeping consistent with a red color scheme.
Set aside time to prepare your marketing materials as far in
advance as possible, so you aren't stressed about it the week before Christmas.
Schedule e-blasts and social media posts ahead of time and have direct mail printed
and ready to go out after Christmas.
With your early promotional materials prepared in advance, you can
spend the end of December and early January to work on targeted materials for
last-minute shoppers.
Encourage Pre-Orders
Offer coupons, discounts or special add-ons to customers who place
their orders in advance to aid in your holiday preparations and lock down
sales.
Communicate Clear
Last-Ship Dates
According to a survey conducted by Discover Card, only 10% of men
wait until Valentine’s Day to purchase gifts, while 65% of shoppers make their purchases
the week before Valentine’s Day. Use a call-to-action, such as, “order by February
3 to receive your gift by Valentine’s Day,” as a way to establish clear deadlines and avoid disappointment from procrastinators.
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tips and inspiration dedicated to the retail candy maker. Not a member? Click here to learn how RCI can help
you build your sweet business.
