Tuesday, May 31, 2016

Tip #199: Make Lemonade: Fresh-Squeezed Merchandising Ideas

Photo credit (bottom left to right):2015 RCI Fall Candy Clinic,Stephen Libs Finer Chocolates,
 DIY Lemonade Stand, LilLuna.com, Lemonade Sign, Burton Avenue

Every kid knows that setting up a lemonade stand in the front yard is an easy way to earn some added spending money for the summer. Why can’t the same idea be incorporated into your retail shop to increase sales this summer?

Draw inspiration from this iconic summer enterprise for your next merchandising theme. First, brainstorm ideas to display your lemon-flavored treats. Something as simple as draping one of your existing display table with a swatch of lemon-clad fabric and accessorizing with fresh lemons and a pitcher can set the tone for your lemonade-themed display. If you, or someone you know, is handy with a hammer and nails, erect an actual lemonade stand with scrap wood or old pallets. Don't forget, a hand-painted “lemonade” sign is a must!

Take your lemonade stand to the next level by inviting a local children’s organization, like the Girl Scouts or Boys & Girls Clubs, to actually sell lemonade at your shop as a fundraiser, alongside your lemon candies, of course. Maximize the opportunity for PR, but submitting a press release to the local media and encourage the kids and their families to invite relatives and friends to visit your shop and support their cause.

RCI member, Stephen Libs Finer Chocolates of Evansville, Indiana shared this great idea, including the products they incorporated into their lemonade stand, at Candy Clinic during the 2015 Fall Regional Conference in Maine. Members can click here to login and view a video of the presentation by Marjorie Libs of Stephen Libs Finer Chocolates on our website.

Not a member? Click here to learn how RCI can help you build your sweet business. Stay connected with RCI through Facebook for more tips and inspiration dedicated to the retail candy maker.

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