Make your business more
relatable by offering glimpses
behind-the-scenes through social media. In addition to sharing product photos, look
for ways to tie in images that illustrate recipe development and testing,
family dynamics (if you’re a family business) your company culture, and daily
routines when appropriate. Plus, use a hashtag, like #behind>yourcompany<
for followers to track all your insider footage in one place.
By welcoming followers behind the scenes, your business will feel more genuine and relatable than competitors who only share glamour shots of their products.
Stay connected with RCI through Facebook for more tips and inspiration dedicated to the retail candy maker. Not a member? Click here to learn how RCI can help you build your sweet business.