Did you know World Chocolate Day is in two weeks (September
4)? This week our tip is for you to get ready for this fun candy holiday that
has great potential to draw a crowd to your store.
Plan
Meet with your team to make a plan. Plan for: extra
production so you don’t run out of chocolates, in-store specials and
promotions, ample employee coverage on the floor and creative ways to get
customers in the doors to buy your chocolates.
Promote
Promote the great specials and products you’re going to
feature on World Chocolate Day. Some ideas to promote your celebration of this
holiday include: post great pictures on Facebook, create your email marketing
campaign, get customers to help spread the word and consider sharing chocolates
with local radio shows for listener prizes.
Prepare
Stock and also merchandise your store well so that chocolate
items are the feature products everywhere your customers look on World
Chocolate Day. If you don’t already, consider giving out free samples to
encourage passers-by to come into your store and discover a wonderful world of
chocolate.
At the end of the day you’ll be able to high five your staff
and enjoy the fruits (chocolate-covered, of course) of your labor!
