Tuesday, August 20, 2013

Tip #86: Get Ready for World Chocolate Day


Did you know World Chocolate Day is in two weeks (September 4)? This week our tip is for you to get ready for this fun candy holiday that has great potential to draw a crowd to your store.

Plan
Meet with your team to make a plan. Plan for: extra production so you don’t run out of chocolates, in-store specials and promotions, ample employee coverage on the floor and creative ways to get customers in the doors to buy your chocolates.

Promote
Promote the great specials and products you’re going to feature on World Chocolate Day. Some ideas to promote your celebration of this holiday include: post great pictures on Facebook, create your email marketing campaign, get customers to help spread the word and consider sharing chocolates with local radio shows for listener prizes.

Prepare
Stock and also merchandise your store well so that chocolate items are the feature products everywhere your customers look on World Chocolate Day. If you don’t already, consider giving out free samples to encourage passers-by to come into your store and discover a wonderful world of chocolate.

At the end of the day you’ll be able to high five your staff and enjoy the fruits (chocolate-covered, of course) of your labor!

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