When you send emails to customers,
are you providing product specials, promos and coupons? If so, pay close
attention to this week’s tip to choose one message with email marketing
specials.
According to RCI partner Constant
Contact, you should only provide one choice for ‘Click Here to Buy Now’ in your
emails. Oftentimes, business owners create an email with multiple offers
thinking that the more offers available, the higher the likelihood that the
reader will select one. However, in research by Constant Contact, they found
that response rate is much higher from readers when they don't have as many
choices to select from.
Therefore, when crafting your
marketing emails, select one message you would like to convey. For example, if
you are aiming to promote your ice cream, make the entire email about ice cream.
Consider including customer comments, tips for ice cream toppings and
inclusions, links to order online and one
special promotion. Be sure to include
great pictures but bear in mind that some email providers automatically
block images so test that the email message is conveyed even if images are not
displayed. Make the promotion or special very clear by providing the link multiple
times once within the email.
If you are using an email provider
such as Constant Contact, you will be able to immediately see the response from
your readers. Monitor statistics such as how many people opened your email and
even see exactly which links were clicked on most by readers. Of course, the
loudest statistic will be the number of promotions or specials purchased
through the links within the email.
RCI Members: Did
you know you can receive an EmailMarketing discount with Constant Contact?
Not an
RCI member? Join today and receive member benefits, including
a discount with Constant Contact
