Did you know that this Thursday, June 7 is National
Chocolate Ice Cream Day? This is just one example of the many candy-related
holidays celebrated across the globe throughout the year. From
Chocolate-Covered Raisin Day (March 24) to Toasted Marshmallow Day (August 30)
to Bittersweet Chocolate with Almonds Day (November 7), the chocolate and candy
industry is not lacking for holidays. This week’s tip is to encourage you to
embrace these holidays to drive traffic and sales in your stores. One idea may
be to run a special on the particular product being celebrated. For example,
for National Taffy Day (May 23), maybe you run a buy a ½ lb of taffy and get ¼
lb free special. Or, you could advertise free taffy samples all day or until a
certain time on May 23. However you decide to celebrate, don’t forget to use
your social media channels such as Facebook and Twitter to spread the word! If
they don’t know about your celebration, they can’t join you for it.
So, how do you find the numerous candy holidays? By just
doing a quick internet search for candy holidays, you can find quite a few
different websites and lists. Members of Retail Confectioners International
(RCI) receive a graphic wall calendar each year that helps them plan the year
and keep track of the variety of candy holidays to be celebrated. Not an RCI
member? Learn why membership might be a good fit for you here.
Now, go put together a celebration for this Thursday’s
Chocolate Ice Cream Day! Do you have a creative idea for celebrating candy
holidays? Please share it here by leaving a comment below.
